Our Story

Some things can't be rushed. A proper cup of coffee is one of them.

Born beside the fire

Fire & Ash began where the best South African stories do: around a fire, with good people and time to spare. The name is about patience. The fire is the craft; the ash is what's left when something has been given its time.

Our coffee

Four blends, all 100% Arabica: Dark Roast, House Blend, Premium Blend and Xplora Blend. Each comes in a 1kg bag, whole bean or ground for your brewer.

Shop the coffee

Everyday rituals. Exceptional flavour.